There’s one key ingredient that’s not in your toothpaste: Its called Hydroxyapatite.

Hydroxyapatite (HAp) is the same mineral naturally found in tooth enamel. It helps support enamel by binding to the surface of teeth and helping replenish lost minerals. This can help teeth feel smoother, appear brighter, and reduce the feeling of sensitivity from hot or cold foods.

Why We Use Hydroxyapatite

Supports Enamel Strength
Hydroxyapatite helps reinforce and restore the surface of enamel for a smoother, healthier-looking smile.

Helps Reduce Sensitivity
By helping fill tiny surface irregularities in enamel, hydroxyapatite can help reduce sensitivity from hot, cold, and sweet foods.

Helps Restore Tooth Surface
Hydroxyapatite binds to the surface of teeth to help replenish lost minerals and support enamel health.

Naturally Brighter Looking Teeth
Smoother enamel reflects light more evenly, helping teeth appear naturally whiter and shinier.

Fluoride-Free Enamel Support

For decades, fluoride has been commonly used in toothpaste to help support enamel health. Hydroxyapatite (HAp) offers a fluoride-free alternative inspired by the natural mineral that makes up your teeth.

Hydroxyapatite helps support and strengthen enamel by binding to the surface of teeth and helping replenish lost minerals. This can help teeth feel smoother, appear brighter, and become less sensitive over time.

Because hydroxyapatite is biomimetic — meaning it closely resembles the mineral naturally found in enamel — it is widely used in modern oral care formulations designed for everyday enamel support.

Our fluoride-free formula is designed for people looking for a gentle, mineral-based approach to oral care, including families, children, and those who prefer to avoid fluoride.

Klaviyo: Toothpaste